Going Zero Waste (Sustainability • Eco-living)

Going Zero Waste – Blog Overview

• Founder: Kathryn Kellogg

• Founded: 2015

• Niche: Sustainability, Low-Waste Living, Eco-Friendly Lifestyle

• Website: goingzerowaste.com

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🧭 What It’s About

Going Zero Waste helps readers reduce waste, simplify their lifestyles, and make eco-friendly choices without feeling overwhelmed. Kathryn’s mission is to show that sustainability is practical, affordable, and accessible for everyone.

She shares simple, beginner-friendly tips for:

• Reducing plastic use

• Eco-conscious shopping

• Zero-waste swaps (e.g. bamboo toothbrushes, reusable wraps)

• DIY cleaning and beauty products

• Sustainable fashion, travel, and home care

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🌟 Why It’s Unique

• Real-Life Experience: Kathryn began her zero-waste journey for health reasons and turned it into a full lifestyle, documenting her learnings honestly.

• Gentle, Non-Judgmental Tone: Focused on progress, not perfection.

• Approachable Advice: Offers practical, budget-friendly steps even for beginners and families.

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📚 Popular Blog Topics

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👩‍🏫 Courses & Resources

Kathryn also offers:

• Beginner’s Guides

• Printables & Challenges

• Ebooks like 101 Ways to Go Zero Waste

• Media features on NPR, National Geographic, CNN, and The Guardian

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🧠 Audience

• Eco-conscious individuals & families

• People new to sustainability

• Minimalists and conscious consumers

• Teachers, parents, Gen Z climate advocates

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📝 Sample Popular Posts

1. “What Is Zero Waste?”

2. “How to Start Living a Low Waste Lifestyle”

3. “DIY Zero Waste Cleaning Kit”

4. “How to Reduce Food Waste at Home”

5. “Easy Sustainable Swaps for Beginners”